As one of the most famous sports supplies brand like Nike, 361, Erke etc., in China, Xtep, as a brand of running shoes which was created by Shuibo Deng in 2001. At the beginning of 2011, Xtep Company announced that amount of order in the third quarter will be increased to 24% yearly, rate of increase is between the ones in the first quarter 23% and the second 25%. Thus results meet what we wanted. What’s more, average sales prices of fashion and footwear both obtained rising with a single or double number. The management layer believe that sales volume in the fourth quarter will increase 20% in 2011. In the first half of the year, income from fashion and footwear separately accounts for 56% and 42% of the total revenues, until the end of 2010, Xtep owned 7,000 stores which meet our expectations. Discounts of wholesale for fashion dress keeps at 60%, while for footwear, reduced to 60% in 2010 from the 65% in 2007. Now the management layer have no intention of changing the wholesale discounts. As the average sales price rises, rate of gross profit should keep it stable and promote the inner production, can further reduce the effects from price’ rising of raw material as well.